THE WF COACHING STORY
WF Coaching, formally known as WicksFit, was founded in 2020 by Samantha, driven by a deep passion for empowering women. Her journey began while working at F45, where she discovered her desire to inspire and guide others to become the best version of themselves.
From her early love of netball to finding a new passion in the gym, Samantha experienced firsthand the power of personal growth. Recognising that so many women felt held back from reaching their full potential only fuelled her mission further leading her to create WF Coaching as a space to support, uplift, and transform women both physically and mentally.
In 2021 WICKED was born...
We hired our first team member!
2023 was the year everything shifted for WF Coaching.
Growth wasn’t just happening, it was accelerating, fast. To the point where Samantha outgrew doing it all alone.
So we levelled up.
Erin stepped in, not just as admin, but as the backbone of the operation. Running the backend, owning the details, keeping everything moving seamlessly. Emails, payments, client support... handled.
And because of that?
Samantha got to step fully into her zone of genius of coaching, leading, and delivering at the highest level.
That’s when WF Coaching stopped growing and started scaling.
There was still something missing?
Nothing was stopping Samantha now. WF Coaching wasn’t just growing, it was becoming a force.
As the brand expanded, so did the team. Sarah, Amber, Bec, and Hannah stepped in with each one handpicked, each one elite in their lane.
Sarah - the nutrition brain.
Amber - precision, systems, execution.
Bec - women’s health, dialled.
Hannah - her in person energy is unmatched.
This isn’t just a coaching team, it’s a high performance environment. No gaps. No guesswork. No one size fits all.
Just the right coach, at the right time, delivering exactly what you need to level up.
WF Coaching doesn’t just support women… We build them.
HERE TO LEAD
MEET YOUR WF COACHES
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SAMANTHA WICKS
The CEO and Founder of WF Coaching.
Samantha isn’t here to play small, she’s here to lead.
Driven by a relentless standard, she helps women step into alignment both physically and mentally and not just looking the part, but becoming it.
She knows exactly when to push, when to pull you into line, and when to give you the tough love you didn’t know you needed.
If you’re ready to be challenged, elevated, and held to a higher standard then she’s your coach.
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SARAH ROBSON
Sarah is precision in nutrition.
She doesn’t just coach food she rewires your entire relationship with it. No fear. No confusion. Just clarity, strategy, and results.
With a deep understanding of how to fuel the body for performance and progress, she teaches her girls how to eat with purpose, not restriction.
This is where balance meets execution and your goals actually start moving.
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AMBER EVENDEN
Amber is structure, discipline, and execution.
She doesn’t just manage a busy life, she masters it. And she teaches her girls to do the same.
No more chaos. No more “I don’t have time.” Just systems that work, habits that stick, and consistency that drives results.
Because your goals don’t sit in the backseat… they get prioritised.
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REBECCA MOSER
Feeling held back by your hormones? Like it’s easier to give up than push forward? That stops here.
Bec doesn’t let your body become your limitation she teaches you how to work with it, understand it, and take control of it.
With a deep focus on female health, she helps you cut through the confusion, take back your power, and move forward with confidence.
Because your hormones don’t define your results but how you learn to work with them does.
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HANNAH DONALD
Hannah brings the ultimate energy to in person coaching.
Based in Brisbane and coaching out of Pride Gym, she brings the energy, presence, and accountability that only her face to face training can deliver.
Whether you’re brand new or already in the game, Hannah meets you where you’re at and takes you further.
No intimidation. No second guessing. Just real coaching, real support, and real results.
